Saturday, November 3, 2012

Darth Vader and Mickey Mouse

Disney bought Lucas Films this week and I think it's grand.

Disney has already done an excellent job of integrating Star Wars into the parks - with Star Tours in Disneyland and Hollywood Studios and with Star Wars Weekends in Orlando. Indiana Jones is also ingrained in the Indiana Jones ride in Disneyland. The merchandise tie ins have been very successful. It's good for Disney because it lets them extend and build on existing investments and it's good for Lucas because his properties will live on for generations.

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