Wednesday, April 24, 2013

Mad Men Marketing, Las Vegas Style

"Craps is the game for red-blooded HE-men and SHE-woman!"

There is something special about the many legends of Vegas in the 40s-60s. It's a combination of great music, desert heat, a wild west attitude and of course, the proximity of so many vices. (Those are some of the many reasons why I like the CBS show Vegas with Dennis Quaid and Michael Chiklis so much, but I digress.)

Built in 1948, the Golden Nugget is one of the oldest casinos in Las Vegas. I recently came across this vintage Golden Nugget Gaming Guide which was printed a mere two years after it opened. It's a little starter guide to inform the new gambler of the day. Since casinos were a relatively new thing in the middle of the desert, the casino owners felt a little education could bring new people to gambling. It's Mad Men marketing, Las Vegas Style. I can hear Don Draper making the pitch now...

It's a happy little booklet that clearly explains what you need to know to get started. And it even reminds us that slot machines are nick-named "one-armed bandits." That little phrase is more truth in advertising than in most ads today.  It's a fun little glimpse into the past. 


  1. This is hilarious. Maybe I should learn a few tricks b/c I think I'm going to Vegas in October.

    1. It's very helpful. Who knew craps was a SHE-woman game.